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Michael Smith

Hi! I'm Mike, a father of two, CEO at Zea, a problem-solver in many disciplines, and somebody who takes apart everything they own. I create content that helps manufacturers augment 3D models with data to organize equipment information, streamline operations, and increase profits.

Motrec launches a next-generation 3D interactive parts catalog

4 min read

Rising Demand for Parts | Motrec Launches 3D Interactive Part Catalog

Motrec, a leading electric industrial vehicle manufacturer offering genuine replacement parts, invests in providing accurate spare part information...

Choosing a Spare Part Catalog Software: A Guide for OEMs

8 min read

Choosing a Spare Part Catalog Software: A Guide for OEMs

This guide underscores the nuances in building and evaluating a solution that aligns with your brand's value proposition, provides an innovative...


2 min read

Technical Content Publishing Strategy That Sells More Spare Parts

You're the original equipment manufacturer, the expert when it comes to the equipment you sell, but you're getting your butt kicked by competitors...

Hal Trent and Michael Smith explain how to use structured content to increase revenue from spare part sales.

13 min read

Content Sells Parts

Maximizing Spare Part Revenue with Strategic Documentation

[Case Study] Taiga and Zea Automate 3D Interactive Parts Catalog

2 min read

[Case Study] Taiga and Zea Automate 3D Interactive Parts Catalog

As trailblazers in the off-road electric vehicle (EV) industry, Taiga Motors Inc. sets ambitious standards for innovation and sustainability. When...

1 min read

What are substitute parts how are they different from alternates?

A substitute part may be used in place of the specified part in a specific assembly. A substitute part relationship is specific to the assembly where...

1 min read

What are alternate parts and why are they critical to operations?

Unlike substitutes that can only replace a part in a specific part structure, alternates can serve as a replacement for a part in every part...

2 min read

Announcing Upcoming General Availability (GA) for ILLUSTRATIONS HUB

What is General Availability? General Availability is an exciting milestone for any software company. It means that the product has undergone...

2 min read

Zea Launches Cloud-Platform in Beta

Montreal, Canada, March 6 , 2023 - Zea (, the company behind Zea Engine, announced the beta launch of its cloud-based 3D experience platform...

3 min read

Interactive 3D elearning Solutions for CAD: Worth the Investment?

Interactive online learning with 3D CAD models is when you reuse the 3D CAD model from engineering to create rich and realistic 3D interactive...



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